Technology and process for digital, mobile advertising at scale
OwnerSam GOLDBERG, Rob EMRICH +3inventors
InventorsSam GOLDBERG, Rob EMRICH, Sam KIM, Marcelo WIERMANN, Miguel MORALES
Life of this patent
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Abstract
The system delivers a single unit that includes the software that makes up an ad unit as well as a container for that ad unit that protects it from the harsh environments of ad network SDKs. The system allows for a container of other software to be tested in these various environments instead of sending the Ad Tag directly into the SDK. This allows Ad Tag units to display reliably within a container that is certified once instead of needing to certify each occurrence of the ad unit.
Claims14
A method for delivering an ad to a mobile device comprising:
- generating an Ad Creative comprising the display elements of an ad to be displayed on the mobile device;
- generating an Ad Container that includes a Library of commands to display the Ad Creative on the mobile device;
- transmitting the Ad Creative and the Ad Container to the mobile device for display.
A method of serving an ad to a mobile device comprising:
- collecting user experience data associated with the display of the ad on the mobile device;
- generating an Ad Score based on the collected data;
- serving the ad based when the Ad Score is above a threshold.
Dependencies are inferred from the claim text.