Preference based anonymous mobile push targeted advertising based on time and proximity

Abstract

A mobile marketing system for targeted advertising based on anonymous user input of preferences. The Zatify System utilizes technology that delivers mobile promotions based on location, timing and preferences. Users create a profile without the need to disclose any personal or identifying information; the profile is then used by marketing partners for targeted advertising. The Zatify program is installed on a user's smartphone and tracks the user's current location with the built in GPS of the device, enabling for the delivery of location aware targeted advertisements. Marketing partners creating promotions or ads enter criteria (which must be met) along with specific distance from the actual business location and the time of day—all specified criteria must be met in order for the user to receive the promotion.

Dependencies are inferred from the claim text.