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US 2015/0310491 A1Published application
Dynamic text ads based on a page knowledge graph
AssigneeYahoo! Inc.
InventorsReiner Kraft, Viraj Chavan
Life of this patent
Estimating the term…
Abstract
In one embodiment, location information indicating a region of a web page with which a user is interacting may be obtained. Contextual information pertaining to the region of the web page with which the user is interacting may be ascertained. Content may be obtained based, at least in part, upon the contextual information pertaining to the region of the web page with which the user is interacting. The content may then be provided for presentation to the user.
Claims20
A method, comprising:
- obtaining location information indicating a region of a web page with which a user is interacting, the region being one of a plurality of regions of the web page;
- ascertaining contextual information pertaining to the region of the web page with which the user is interacting;
- obtaining content based, at least in part, upon the contextual information pertaining to the region of the web page with which the user is interacting;
- and
- providing the content for presentation to the user.
2 more elements
An apparatus, comprising:
- a processor;
- and
- a memory, at least one of the processor or the memory being configured for:
- obtaining location information indicating a region of a web page with which a user is interacting, the region being one of a plurality of regions of the web page;
- ascertaining contextual information pertaining to the region of the web page with which the user is interacting;
- obtaining content based, at least in part, upon the contextual information pertaining to the region of the web page with which the user is interacting;
- and
- providing the content for presentation to the user.
5 more elements
A system, comprising:
- means for obtaining location information indicating a region of a web page with which a user is interacting, the region being one of a plurality of regions of the web page;
- means for ascertaining contextual information pertaining to the region of the web page with which the user is interacting;
- means for obtaining content based, at least in part, upon the contextual information pertaining to the region of the web page with which the user is interacting;
- and
- means for providing the content for presentation to the user.
2 more elements
Dependencies are inferred from the claim text.