Method and survey server for generating metrics indicative of website visit originating channel effectiveneess

Abstract

Method and survey server for correlating originating channels of a website visit with corresponding survey participation data. The server collects website visit data from a plurality of user devices. The website visit data comprise for each user device an originating channel that led to a visit of the website by a user of the user device. The server collects survey participation data from some of the user devices. The survey participation data correspond to survey information received from the users of the user devices in relation to the visit of the website. The server analyzes the website visit data and the survey participation data, to generate metrics correlating the originating channels of the website visit data with the survey participation data. The originating channels may comprise a direct access to the visited website, a referrer hyperlink to the visited website, and a search result leading to the visited website.

Dependencies are inferred from the claim text.