System and method for management of marketing campaigns

A system for automatically analyzing current marketing practices and generating marketing campaign recommendations for a business, the system comprising:

• a non-transitory, computer-readable storage medium having stored there on input data configured to be analyzed by a recommendation engine;
• a processor configured to receive the input data and access the non-transitory, computer-readable storage medium to execute the recommendation engine to carry out the steps of:
• i) assigning the marketing campaign recommendations to at least one marketing channel based on the input data;
• ii) launching at least one of the marketing campaign recommendations on the at least one marketing channel;
• iii) receiving output data related to the at least one marketing campaign recommendations as consumers are exposed to the at least one marketing campaign recommendations;
• iv) calculating a performance metric for the business related to the at least one marketing campaign recommendations;
• v) comparing the performance metric to a predetermined threshold value;
• vi) adjusting at least one of the input data, marketing campaign recommendations, and the at least one marketing channel to raise the performance metric toward the predetermined threshold value;
• and
• vii) repeating steps i) through vi) until the performance metric is above the predetermined threshold value.