Method and system for combining incentive business rules with advertising media

A computer implemented method for combining incentive rules with advertising media, the method comprising:

• accessing a file having media combined with incentive rules with an application on a mobile phone;
• playing with the application the media, including with a media decoder extracting and decoding the embedded incentive rules from the file, and storing the extracted incentive rules on a storage device of the phone;
• determining with the application a commerce transaction with a point of sale (POS) device and communicating with the POS device to obtain information regarding the commerce transaction;
• determining with the application if based on the stored incentive rules and the obtained information regarding the commerce transaction whether or not a discount or incentive can be issued;
• and
• if the discount or incentive can be issued, communicating with the POS device with the application to issue a corresponding discount or incentive.

A computer program product for combining incentive rules with advertising media and including one or more computer readable instructions embedded on a tangible, non-transitory computer readable medium and configured to cause one or more computer processors to perform the steps of:

• accessing a file having media combined with incentive rules with an application on a mobile phone;
• playing with the application the media, including with a media decoder extracting and decoding the embedded incentive rules from the file, and storing the extracted incentive rules on a storage device of the phone;
• determining with the application a commerce transaction with a point of sale (POS) device and communicating with the POS device to obtain information regarding the commerce transaction;
• determining with the application if based on the stored incentive rules and the obtained information regarding the commerce transaction whether or not a discount or incentive can be issued;
• and
• if the discount or incentive can be issued, communicating with the POS device with the application to issue a corresponding discount or incentive.