Method and system for predicting coupon redemption

A system for identifying coupon redemption characteristics, comprising:

• a consumer database configured to store a plurality of consumer profiles, wherein each consumer profile includes data related to a consumer including at least a consumer identifier and a plurality of coupon redemption data entries, each coupon redemption data entry including a coupon identifier and coupon data related to a coupon redeemed by the related consumer;
• a receiving device configured to receive an authorization request for a payment transaction, wherein the authorization request includes at least a specific consumer identifier and a redeemed coupon identifier;
• and
• a processing device configured to
• identify, in the consumer database, a specific consumer profile where the included consumer identifier corresponds to the specific consumer identifier,
• create, in the specific consumer profile, a new coupon redemption data entry corresponding to a coupon corresponding to the redeemed coupon identifier, and
• identify at least one coupon redemption characteristic based on the coupon data included in each of the coupon redemption data entries included in the specific consumer profile.