Behavioral demand response ranking

A system comprising:

• a computer processor;
• and
• a memory storing instructions that, when executed, cause the computer processor to:
• receive resource consumption data for a plurality of consumers;
• assign a subset of similar consumers from the plurality of consumers to a first group of similar consumers;
• generate a resource consumption report for a first consumer based on the resource consumption data, wherein the resource consumption report includes comparative data comparing resource consumption of the first user to resource consumption of at least a second consumer assigned to the first group of similar consumers.

A non-transitory computer-readable medium storing instructions that, when executed by a computer processor, cause the computer processor to:

• receive resource consumption data for a plurality of consumers;
• determine that a first consumer of the plurality of consumers shares a demographic criteria with a second consumer of the plurality of consumers;
• assign the first consumer and the second consumer to a first group of similar consumers;
• and
• rank consumers assigned to the first group of similar consumers based on their respective resource consumption data.