Consumer profiling using network connectivity

A customer profiling system comprising mobile devices of customers, access points of at least one commercial facility, transaction points of the at least one commercial facility, and a server;

• wherein:
• the access points are arranged to detect the mobile devices and to provide time-stamped location reports of the mobile devices to the server;
• the transaction points are arranged to provide time-stamped transaction reports of transactions made by customers;
• and
• the server is arranged to correlate in time the location reports of the mobile devices with the transaction reports to create probabilistic links between a specific customer and a specific transaction, and generate a probabilistic customer profile in an absence of identity information of the customer, based on the probabilistic links.

A server for use in a customer profiling system comprising, in addition to the server, mobile devices of customers, access points of at least one commercial facility, and transaction points of at least one commercial facility;

• wherein:
• the server is arranged to receive time-stamped location reports of the mobile devices, from the access points;
• the server is arranged to receive time-stamped transaction reports of transactions made by customers, from the transaction points;
• and
• the server is arranged to correlate in time the location reports of the mobile devices with the transaction reports to create probabilistic links between a specific customer and a specific transaction, and generate a probabilistic customer profile in the absence of identity information of the customer, based on the probabilistic links.