System and method for determining similarities between online entities

A method to determine similarities between online Entities on at least one Social Network comprising:

• gathering metadata from at least one posting by a First User on a first Social Network to define at least one text First Field provided by the at least one First User and occurring in the at least one posting, the First Field associated with at least one First Entity, each associated First Field having an initial system generated value;
• defining at least a first automated value to be assigned to each associated field upon subsequent use in a direct response by a Third Party and at least a second automated value to be assigned to each associated field upon subsequent use in an indirect response by a Third Party, the first automated value being greater than second automated value;
• evaluating responses to the posting by at least one third party different from the first user, and in response to the third party using one or more of the associated first fields in the response, applying the first automated value for the response as a direct response and applying the second automated value for the response as an indirect response, the first or second automated values applied to aggregate the value of each associated first field used in the response;
• and
• providing an indication of the aggregated value of each associated first field associated with each First Entity as developed by the subsequent use of the associated field in the evaluated third party postings, the indicated aggregated value permitting a determination of credibility for similarity to at least one Second Entity querying for similarity.

A non-transitory machine readable medium on which is stored a computer program for determining similarities between Entities on at least one Social Network the computer program comprising instructions which when executed by a computer system having at least one processor performs the steps of:

• establishing a Database of Fields collected from a First Discussion on a first Social Network, the Discussion including at least one posting by a First User providing at least one First Fields associated with at least a First Entity, and a plurality of response posting by at least one second user;
• defining an automated value to be assigned to each associated First Fields upon subsequent use in a response by a second user;
• evaluating second user responses to the posting by the First User, and in response to the Second User using one or more of the First Fields, applying the automated value to aggregate the value of each First Fields used in the response, wherein the Second User is different from the First User;
• and
• evaluating the aggregated value of each First Field to one another to establish a first table providing a context of association between First Fields to identify the First Entity as having a quantified level of interest as identified by each First Field, the aggregated value permitting a determination of credibility for similarity to at least one Second Entity.