An automatic irradiation direction control method for an image pickup apparatus to which a lighting device that changes an irradiation direction of a light emitting section is mounted or is attachable, having a first operation member that starts automatic irradiation direction control that drives the light emitting section to direct in a determined irradiation direction and starts photographing preparation, and a second operation member that starts the automatic irradiation direction control, the automatic irradiation direction control method comprising:
- starting the automatic irradiation direction control when either of the first operation member and the second operation member is operated;
- and
- performing the automatic irradiation direction control in operation continuously without stopping when the second operation member is operated during the automatic irradiation direction control owing to the operation of the first operation member.