Text-messaging based coaching programs

A computer-implemented method, comprising:

• exchanging, by a server, a first set of text messages with a user for receiving a goal to be achieved by the user in a campaign program, the campaign program including a set of tasks to be performed by the user to achieve the goal, the first set of text messages exchanged between the server and a computing device associated with the user via a wireless telecommunications network of the computing device;
• generating, by the server and based on the goal of the user, a second set of text messages having information related to the campaign program, the second set of text messages presenting to the user at least one of information related to the campaign program or a question requesting a response from the user;
• sending, by the server, a first text message of the second set of text messages to the user;
• receiving a response from the user for the first text message;
• and
• sending, by the server, a second text message of the second set of text messages forming a sequence of text messages, wherein a next text message of the sequence sent to the user is based on a response received from the user for a previous text message of the sequence.

A computer-implemented method, comprising:

• outputting, to a campaign manager at a machine-implemented processing system, a graphical user interface (GUI) for generating a campaign program, the GUI including an interaction component creation tool to generate a plurality of interaction components of a plurality of types, the interaction components configured to store a plurality of messages that present to a plurality of users at least one of information related to the campaign program or questions requesting a response from the users;
• generating, by the campaign manager and using the interaction component creation tool, the interaction components, each of the interaction components having a specific message that presents at least one of a specific information item regarding the campaign program or a specific question requesting a response from the users;
• and
• linking, by the campaign manager, the interaction components to form a decision tree, the decision tree identifying a sequence in which the messages of the corresponding interaction components are to be sent to the users, the decision tree identifying, for each of the users, a particular message of the messages to be sent to the corresponding user for a particular response from the corresponding user.

An apparatus, comprising:

• a processor;
• a goal setting module invocable by the processor to exchange a first set of messages with a user for receiving a health goal for the user, the first set of messages exchanged between the computing system and a mobile computing device associated with the user;
• a campaign generation module invocable by the processor to generate, based on the health goal for the user, a plurality of messages having information related to a campaign program, the campaign program specifying a set of tasks to be performed by the user to achieve the health goal, the messages being customized for the user;
• and
• a campaign messaging module invocable by the processor to send the messages to the mobile computing device of the user in a sequence, wherein a next message of the sequence sent to the user is based on a response received from the user for a previous message of the sequence.