System and Method for Applying Aroma Releasing Material to Peel-Away Packaging

A product package system, comprising:

• a container;
• a peel-away element that selectively covers a section of said container, wherein said peel-away element contacts said container in a contact area;
• a coating of microencapsulants disposed between said container and said peel-way element in said contact area, wherein said microencapsulants include encapsulated particles of scented compounds, wherein movement of said peel-away element relative said container disrupts said coating of said microencapsulants and ruptures at least some of said encapsulated particles.

A product package system, comprising:

• a container that defines an opening between a first flap and a second flap;
• a cured emulsion disposed between said first flap and said second flap, said cured emulsion containing encapsulated particles of scented compounds mixed in a binding agent, wherein said binding agent adhesively joins said first flap to said second flap and wherein separating said first flap from second flap to access said opening disrupts said cured emulsion and ruptures at least some of said encapsulated particles.