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US 2015/0254709 A1Published application
System and Method for Attributing Engagement Score Over a Channel
AssigneeIgnitionOne, Inc,
InventorsEric Carlyle, Florian Grouffal, William Dexter Jones
Life of this patent
Estimating the term…
Abstract
A scoring probability system for determining the probability of a user to convert an action based upon a single score related to that user. The scoring probability system provides attribution to each channel responsible for leading to a conversion based upon the single score.
Claims16
A probability scoring system configured to provide attribution for a user converting on a given website, the probability scoring system comprising:
- a) a memory;
- and
- b) a processor configured to:
- i) receive actions of the user;
- ii) parse out the actions to form segment interests of the user;
- iii) generate sessions from the actions;
- iv) generate a score from the segment interests and the sessions of the user;
- and
- v) determine channel credit for each channel associated with the segment interests and sessions.
6 more elements
A method for attributing channel credit to channels leading to a conversion by a user on a website, comprising:
- a) generating a score for segment interests and sessions of the user;
- and
- b) determining channel credit for each channel associated with the segment interests and sessions.
Dependencies are inferred from the claim text.