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US 2015/0248501 A1Published application
Content analytics
AssigneeElateral, Inc.
InventorsAlexandre Perry Kamel, Peter Blackburn, Paul Goater
Life of this patent
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Abstract
A content analytics system and method are described. The content analytics system can include a server, an asset database, a network, an end user device, and a behavioral analytics data repository. The content analytics process can include, but is not limited to, attaching dynamic, event-based, behavioral analytics data associated with communications initiatives to an asset.
Claims20
A method performed on a processor, the method comprising:
- creating an asset having metadata;
- determining the asset participated in a first initiative;
- capturing behavioral analytics data related to the first initiative;
- and
- updating the asset metadata with the behavioral analytics data related to the first initiative.
2 more elements
A content analytics system comprising:
- at least one processor;
- at least one computer-readable storage media having stored thereon computer-executable instructions that, when executed by the at least one processor, causes the system to perform a method, the method comprising the following:
- creating an asset having metadata;
- determining the asset participated in a first initiative;
- capturing behavioral analytics data related to the first initiative;
- and
- updating the asset metadata with the behavioral analytics data related to the first initiative.
4 more elements
A method performed on a computer processor, said method comprising:
- creating an asset having metadata;
- determining the asset participated in a first initiative;
- capturing behavioral analytics data related to the first initiative;
- updating the asset metadata with the behavioral analytics data related to the first initiative.
- determining the asset participated in a second initiative;
- capturing behavioral analytics data related to the second initiative;
- and
- updating the asset metadata with the behavioral analytics data related to the second initiative;
- wherein the behavioral analytics data includes performance data and contextual data.
6 more elements
Dependencies are inferred from the claim text.