Advertisement scheme

A server, comprising:

• a video segment divider configured to divide video content into a plurality of video segments;
• a request receiver configured to receive, from a first content player, a request to stream the video content;
• an information receiver configured to receive segment playing information from a second content player;
• an advertisement generator configured to generate an advertisement and playing information regarding the advertisement based on the segment playing information;
• a selector configured to select at least one of the plurality of video segments based on the segment playing information;
• a sequence information generator configured to generate play sequence information based on the playing information regarding the advertisement and the at least one of the plurality of video segments;
• a transmitter configured to transmit, to the first content player, the generated play sequence information, the advertisement, and the at least one of the plurality of video segments to be displayed by the first content player;
• and
• a synchronizer configured to synchronize the at least one of the plurality of video segments for playing on the first content player with the at least one of the plurality of video segments for playing on the second content player.

A user device, comprising:

• a transmitter configured to transmit, to a server, a request to stream video content;
• a playing information transmitter configured to transmit, to the server, location information of the user device at the time of a time at which the request to stream the video content was transmitted;
• a receiver configured to receive, from the server, play sequence information based on playing information regarding an advertisement and at least one of a plurality of video segments, the advertisement and the at least one of a plurality of video segments;
• and
• an advertisement player configured to sequentially play the advertisement and the at least one of the plurality of video segments.