Methods and apparatus to count people in an audience
AssigneeThe Nielsen Company (US), LLC
InventorsPadmanabhan Soundararajan, Venugopal Srinivasan, Alexander Topchy
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Abstract
Methods, apparatus, systems and articles of manufacture to count people in an audience are disclosed. An example method includes analyzing location information collected by a portable device indicative of a location of the portable device. The method also includes analyzing proximity information collected by the portable device indicative of when a person is near the portable device. The example method further includes generating presence information based on (1) the location information and (2) the proximity information, the presence information being indicative of whether the person is present in a media exposure environment associated with a media presentation device.
Claims35
A method comprising:
- analyzing location information collected by a portable device indicative of a location of the portable device;
- analyzing proximity information collected by the portable device indicative of a person being near the portable device;
- and
- generating first presence information based on (1) the location information and (2) the proximity information, the presence information indicative of whether the person is present in a media exposure environment associated with a media presentation device.
An apparatus comprising:
- a location determiner to determine a location of a portable device based on location information generated by the portable device;
- a proximity determiner to determine that a person is in proximity to the portable device based on data collected by the portable device;
- and
- a presence detector to generate first presence information based on (1) the location of the portable device and (2) the proximity of the person to the portable device, the first presence information indicative of whether the person is present in a media exposure environment associated with a media presentation device.
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A tangible machine readable storage medium having instructions stored thereon that, when executed, cause a machine to at least:
- detect a location of a portable device based on location information generated by the portable device;
- detect when a person is in proximity to the portable device based on proximity information generated by the portable device;
- and
- generate first presence information based on (1) the location of the portable device and (2) the proximity of the person to the portable device, the first presence information indicative of whether the person is present in a media exposure environment including a media presentation device.
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-49. (canceled)
Dependencies are inferred from the claim text.