Display of abbreviated video content
AssigneeMotorola Mobility LLC
InventorSahil Sood
Life of this patent
Estimating the term…
Abstract
Disclosed are systems and methods for displaying advertising content to a user requesting to view desired video content, wherein the advertising content may be displayed as a full video advertisement or a corresponding abbreviated video advertisement, and wherein one or both of connection speed and user viewing habits are used to determine in what manner the advertising content is conveyed.
Claims20
A method for providing desired video content to a user in conjunction with advertising information, wherein the advertising information is embodied in a full-length video advertisement and in an abbreviated video advertisement that is substantially shorter than the full-length video advertisement, the method comprising:
- receiving at a server a request to send the desired content to a user computing device associated with the user and responsively initiating transmission of the full-length video advertisement and the desired content to the user computing device;
- at the server detecting a buffer status of the full-length video advertisement, the buffer status being indicative of an amount of the full-length video advertisement that has been buffered for display at the user computing device;
- and
- determining at the server whether to initiate transmission of the abbreviated video advertisement to the user computing device based on the detected buffer status.
A system for providing desired video content to a user in conjunction with advertising information, wherein the advertising information is embodied in a full-length video advertisement and an abbreviated video advertisement that is substantially shorter than the full-length video advertisement, the system comprising:
- memory media containing desired video content, a full video advertisement, and an abbreviated video advertisement corresponding to the full video ad;
- and
- a server configured to initiate transmission of the full-length video advertisement and the desired content to a user computing device upon receiving from the user computing device a request to send the desired content to the user computing device, the server being further configured to detect a buffer status of the full-length video advertisement, the buffer status being indicative of an amount of the full-length video advertisement that has been buffered for display at the user computing device, and to determine whether to initiate transmission of the abbreviated video advertisement to the user computing device based on the detected buffer status.
A method of selecting one of a full video advertisement and an abbreviated video advertisement for display to a user of a computing device in conjunction with a display of desired video content, the abbreviated video advertisement corresponding to the full video advertisement, the method comprising:
- initiating buffering of the full video ad;
- determining whether the buffering of the full video advertisement indicates a slow connection with respect to the computing device;
- and
- initiating buffering of the abbreviated video advertisement to replace the full video advertisement when it is determined that the buffering of the full video advertisement indicates a slow connection with respect to the computing device.
Dependencies are inferred from the claim text.