# US 2015/0148005 A1 · Electronic device lock screen content distribution based on environmental context system and method > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2015/0148005 A1 - Document ID: US20150148005A1 - Status: Published application - Kind: A1 - Application number: 14/553,415 - Filed: 2014-11-25 - Published: 2015-05-28 - Earliest claimed: 2013-11-25 - Assignees: The Rubicon Project, Inc. - Applicants: The Rubicon Project, Inc. - Inventors: Duc CHAU; Jonathan TANSAVATDI; David Han YOON - Web page: https://patentgrep.com/patent/US20150148005A1 ## CPC - H04M 1/72454: according to context-related or environment-related conditions - G06Q 30/00: Commerce - G06Q 30/02: Marketing; Price estimation or determination; Fundraising - H04M 1/67: by electronic means - H04M 1/72457: according to geographic location - H04M: TELEPHONIC COMMUNICATION (circuits for controlling other apparatus via a telephone cable and not involving telephone switching apparatus G08) - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract A system and method that (i) provide for features that provide assurances to content providers that their content is being viewed in a meaningful manner and (ii) encourage user adoption of dynamic lock screen content. A system and method may include selecting content to display on a mobile electronic device may include tracking, by the mobile electronic device, applications that are actively being utilized by a user of the mobile electronic device. The mobile electronic device may determine an environmental context of the user based at least in part on the applications of which the user has been utilizing. Content to display may be selected based at least in part on the determined environmental context of the user. The selected content may be displayed by the mobile device. The environmental context may be determined based on recently used apps, geographic location, information from apps (e.g., weather), and so on. ## Claims ### Claim 1 A method of selecting content to display on an electronic device, said method comprising: tracking, by the electronic device, applications that are actively being utilized by a user of the electronic device; determining, by the electronic device, an environmental context of the user based at least in part on the applications of which the user has been utilizing; selecting content to display based at least in part on the determined environmental context of the user; and causing the selected content to be displayed, the selected content not being displayed by the applications utilized to determine the environmental context of the user. ### Claim 2 (depends on 1) The method according to claim 1, wherein determining the environmental context further includes (i) accessing weather information at a geographic location at which the electronic device is located and (ii) generating an environmental parameter representative of the weather information. ### Claim 3 (depends on 1) The method according to claim 1, wherein determining the environmental context further includes determining geographic location of the electronic device. ### Claim 4 (depends on 3) The method according to claim 3, wherein determining the environmental context includes determining whether the user is engaged in a work-related or leisure-related activity. ### Claim 5 (depends on 1) The method according to claim 1, wherein causing the selected content to be displayed includes displaying the selected content on a lock screen of the electronic device. ### Claim 6 (depends on 1) The method according to claim 1, further comprising determining demographic information of the user, and wherein selecting content includes selecting content based at least in part on the demographic information of the user. ### Claim 7 (depends on 1) The method according to claim 1, further comprising determining whether the displayed content has been displayed longer than a minimum time duration threshold value. ### Claim 8 (depends on 1) The method according to claim 1, wherein selecting content further includes matching at least one parameter established by a content provider with a parameter indicative of the environmental context. ### Claim 9 (depends on 1) The method according to claim 1, wherein selecting content includes conducting a real-time bidding auction of multiple content, and wherein the winning bid content is the selected content. ### Claim 10 A system comprising: a computing device; non-transitory memory in communication with said computing device, and that stores instructions that, when executed by the computing device, cause said computing device to: track applications utilized by a user of the system; determine an environmental context of the user based at least in part on the applications of which the user has been utilizing, the environmental context being indicative of an activity-type in which the user is engaged; select content to display based at least in part on the determined environmental context of the user; and cause the selected content to be displayed on a lock screen. ### Claim 11 (depends on 10) The system according to claim 10, wherein the environmental context indicates whether the user is engaged in a work-related activity or a leisure-related activity. ### Claim 12 (depends on 10) The system according to claim 10, wherein the selected content is not caused to be displayed using any of the applications utilized to determine the environmental context of the user. ### Claim 13 (depends on 10) The system according to claim 10, wherein the instructions, when executed by said computing device, further cause said computing device to determine geographic location of the user. ### Claim 14 (depends on 10) The system according to claim 10, wherein the instructions, when executed by said computing device, further cause said computing device to determine weather conditions at the user. ### Claim 15 (depends on 10) The system according to claim 10, wherein the system is remotely located via a communications network from an electronic device configured to display the lock screen. ### Claim 16 A method of selecting a content to display on an electronic device, said method comprising: tracking, by the electronic device, one or more applications utilized by a user of the electronic device; determining, by the electronic device, an environmental context of the user based at least in part on the one or more applications of which the user has been utilizing, the environmental context indicating an activity-type in which the user is engaged; selecting content to display based at least in part on the determined environmental context of the user; and causing the selected content to be displayed, the selected content not being displayed by the one or more applications utilized to determine the environmental context of the user. ### Claim 17 (depends on 16) The method according to claim 16, wherein the environmental context indicates whether the user is engaged in a work-related activity or a leisure-related activity. ### Claim 18 (depends on 17) The method according to claim 17, wherein the leisure-related activity is a shopping-related activity. ### Claim 19 (depends on 16) The method according to claim 16, wherein the selected content is not displayed using the applications utilized to determine the environmental context of the user. ### Claim 20 (depends on 16) The method according to claim 16, wherein determining the environmental context further includes determining geographic location of the electronic device. ### Claim 21 (depends on 16) The method according to claim 16, wherein determining the environmental context further includes determining weather at the electronic device. ### Claim 22 (depends on 16) The method according to claim 16, further comprising: determining that the environmental context of the user has changed; and changing the environmental context. ### Claim 23 (depends on 16) The method according to claim 16, wherein causing the selected content to be displayed includes causing the selected content to be displayed on a lock screen of the electronic device. ### Claim 24 (depends on 16) The method according to claim 16, wherein selecting content includes conducting a real-time bidding auction of multiple content, and wherein the highest bid content is the selected content.