System and method for online data processing
AssigneeAmerican Express Travel Related Services Company, Inc.
InventorsWendy Silver, JAMES R. SHELBY, JACKIE S. YONG, JEAN BOWMAN
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AssigneeAmerican Express Travel Related Services Company, Inc.
InventorsWendy Silver, JAMES R. SHELBY, JACKIE S. YONG, JEAN BOWMAN
Estimating the term…
Customer online data is collected via script on customer computers and is communicated to a server hosted by an organization, such as a card issuer. The customer online data communicated to the server is non-personally identifiable information (non-PII). In turn, the server aggregates the non-PII customer online data from the set of participating merchants. The server associates the received non-PII customer online data with non-PII demographic data. Other non-PII transaction data, such as previous transactions processed at a card issuer, also can be associated with the non-PII customer online data and non-PII demographic data. These associations are, in turn, used to create reports and to provide services to help merchants or other requesting organizations develop online strategies to drive click thru and conversion rates.
A computer implemented method comprising:
A system comprising:
An article of manufacture including a non-transitory, tangible computer-readable storage medium having instructions stored thereon that, in response to execution by a consumer privacy computer-based system, cause the computer-based system to perform operations comprising:
Dependencies are inferred from the claim text.