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US 2015/0089538 A1Published application
Television screen control apparatus and system including the same
AssigneeZapple Inc.
InventorJong Ryul Kim
Life of this patent
Estimating the term…
Abstract
A television screen control apparatus includes a broadcasting contents data processing unit receiving broadcasting content for a new channel in response to an channel changing input signal. When broadcasting content is not displayed during a channel transition period, advertising information on a background plane is visible to a viewer.
Claims17
A television screen control apparatus comprising:
- a broadcasting contents data processing unit configured to receive broadcasting contents information over a channel changed in response to a first channel changing input signal, and to provide the broadcasting contents information to a first plane;
- a channel changing advertisement processing unit configured to provide a channel zapping advertisement to a second plane visually positioned behind the first plane;
- and
- a screen mixing unit configured to combine first plane image information and second plane image information, each received from the broadcasting contents data processing unit, with each other to provide a mixed output screen.
1 more element
A television screen control system comprising:
- a channel zapping advertisement server configured to receive a request for a channel zapping advertisement to be displayed from a first time in which a first channel changing input signal is received to a second time in which changed broadcasting contents are provided;
- and
- a television screen control apparatus configured to provide a channel zapping advertisement image to a second plane visually positioned behind a first plane which includes broadcasting contents.
Dependencies are inferred from the claim text.