Categorizing objects, such as documents and/or clusters, with respect to a taxonomy and data structures derived from such categorization
AssigneeGoogle Inc.
InventorsDavid Gehrking, Ching Law, Andrew Maxwell
Life of this patent
Estimating the term…
Abstract
A Website may be automatically categorized by (a) accepting Website information, (b) determining a set of scored clusters (e.g., semantic, term co-occurrence, etc.) for the Website using the Website information, and (c) determining at least one category (e.g., a vertical category) of a predefined taxonomy using at least some of the set of clusters.
Claims21
1-16. (canceled)
A method for associating a property with one or more categories of a predefined taxonomy, the method comprising:
- a) receiving, by a computer system, information about a property;
- b) identifying, by the computer system using the received information about the property, a set of one or more semantic clusters of re-occurring terms within the information;
- c) identifying, by the computer system, a set of one or more categories using at least some of the one or more semantic clusters;
- and
- d) associating, by the computer system in an advertising targeting database, at least some of the one or more categories with the property.
A system for associating a property with one or more categories of a predefined taxonomy, the system comprising:
- a computer system comprising a processor and a memory storing an advertising targeting database, the processor configured to:
- receive information about a property,
- identify, using the received information about the property, a set of one or more semantic clusters of re-occurring terms within the information,
- identify a set of one or more categories using at least some of the one or more semantic clusters, and
- associate, in the advertising targeting database, at least some of the one or more categories with the property.
A computer-readable storage medium storing instructions that when executed by one or more data processors, cause the one or more data processors to perform operations comprising:
- receiving information about a property;
- identifying, using the received information about the property, a set of one or more semantic clusters of re-occurring terms within the information;
- identifying a set of one or more categories using at least some of the one or more semantic clusters;
- and
- associating, in an advertising targeting database, at least some of the one or more categories with the property.
Dependencies are inferred from the claim text.