Predicting Interest Levels Associated with Publication and Content Item Combinations
AssigneeGoogle Inc.
InventorsLuciano Sbaiz, Dimitre Trendafilov
Life of this patent
Estimating the term…
Abstract
A method of predicting interest levels associated with publication and content item combinations is described. Additionally, a server computing device for predicting interest levels associated with publication and content item combinations is described. Further, a computer-readable storage device having processor-executable instructions embodied thereon is described. The processor-executable instructions are for predicting interest levels associated with publication and content item combinations.
Claims23
A method of predicting interest levels associated with publication and content item combinations, the method implemented by a server computing device that is communicatively coupled to at least one client computing device, the method comprising:
- determining a first interest level associated with a first combination including a first publication and a first set of keywords used for selecting a first content item to be displayed in conjunction with the first publication;
- determining a second interest level associated with a second combination including a second publication and a second set of keywords used for selecting a second content item to be displayed in conjunction with the second publication;
- determining a first dependency of the first interest level on the first set of keywords and a second dependency of the first interest level on a first provider of publications associated with the first publication;
- determining a third dependency of the second interest level on the second set of keywords and a fourth dependency of the second interest level on a second provider of publications associated with the second publication;
- and
- generating (i) a proposed combination of the first publication and one of the first set of keywords and the second set of keywords and (ii) a predicted interest level associated with the proposed combination, based at least on the first dependency, the second dependency, the third dependency, and the fourth dependency.
A server computing device for predicting interest levels associated with publication and content item combinations, said server computing device is communicatively coupled to a database and to at least one client computing device, said server computing device is configured to:
- determine a first interest level associated with a first combination including a first publication and a first set of keywords used for selecting a first content item to be displayed in conjunction with the first publication;
- determine a second interest level associated with a second combination including a second publication and a second set of keywords used for selecting a second content item to be displayed in conjunction with the second publication;
- determine a first dependency of the first interest level on the first set of keywords and a second dependency of the first interest level on a first provider of publications associated with the first publication;
- determine a third dependency of the second interest level on the second set of keywords and a fourth dependency of the second interest level on a second provider of publications associated with the second publication;
- and
- generate (i) a proposed combination of the first publication and one of the first set of keywords and the second set of keywords and (ii) a predicted interest level associated with the proposed combination, based at least on the first dependency, the second dependency, the third dependency, and the fourth dependency.
A computer-readable storage device having processor-executable instructions embodied thereon, for predicting interest levels associated with publication and content item combinations, wherein when executed by a server computing device communicatively coupled to a database and to the at least one client computing device, the processor-executable instructions cause the server computing device to:
- determine a first interest level associated with a first combination including a first publication and a first set of keywords used for selecting a first content item to be displayed in conjunction with the first publication;
- determine a second interest level associated with a second combination including a second publication and a second set of keywords used for selecting a second content item to be displayed in conjunction with the second publication;
- determine a first dependency of the first interest level on the first set of keywords and a second dependency of the first interest level on a first provider of publications associated with the first publication;
- determine a third dependency of the second interest level on the second set of keywords and a fourth dependency of the second interest level on a second provider of publications associated with the second publication;
- and
- generate (i) a proposed combination of the first publication and one of the first set of keywords and the second set of keywords and (ii) a predicted interest level associated with the proposed combination, based at least on the first dependency, the second dependency, the third dependency, and the fourth dependency.
Dependencies are inferred from the claim text.