Computerized systems and methods related to controlled content optimization

A tangible computer-readable storage medium containing instructions that, when executed by at least one electronic processor, causes the at least one electronic processor to perform the following operations:

• receiving at least one candidate promotion and at least one partition, at least one of the candidate promotions associated with at least one partition;
• receiving control data and previous engagement data associated with the at least one partition, the previous engagement data associated with an earlier time period;
• for each partition:
• generating an adjusted model of the control data over a first time period, based on data representing a traffic pattern;
• generating a bid price control adjustment value based on the adjusted model and a bid price value associated with the earlier time period;
• generating a bid uncertainty control adjustment value based on the adjusted model and a bid uncertainty value associated with the earlier time period;
• generating a bid price and a bid uncertainty for each candidate promotion;
• for each open promotion slot, performing a market clearing process using at least one candidate promotion, using a bid price and a bid uncertainty associated with each candidate promotion;
• and
• serving at least one of the candidate promotions based on the results of the market clearing process.

A system for control, comprising:

• at least one electronic processor;
• and
• a storage device that stores instructions that, when executed by the at least one electronic processor, causes the at least one electronic processor to perform the following operations:
• receiving at least one candidate promotion and at least one partition, at least one of the candidate promotions associated with at least one partition;
• receiving control data and previous engagement data associated with the at least one partition, the previous engagement data associated with an earlier time period;
• for each partition:
• generating an adjusted model of the control data over a first time period, based on data representing a traffic pattern;
• generating a bid price control adjustment value based on the adjusted model and a bid price value associated with an earlier time period;
• generating a bid uncertainty control adjustment value based on the adjusted model and a bid uncertainty value associated with an earlier time period;
• generating a bid price and a bid uncertainty for each candidate promotion;
• for each open promotion slot, performing a market clearing process using at least one candidate promotion, using a bid price and a bid uncertainty associated with each candidate promotion;
• and
• serving at least one of the candidate promotions based on the results of the market clearing process.