Advertisement deliver apparatus and advertisement deliver method
AssigneeYahoo Japan Corporation
InventorsShouichi IIDUKA, Nobuyuki AKASHI, Hiroshi OTA
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Abstract
An advertisement delivery apparatus according to an embodiment includes a first advertising information output unit and a second advertising information output unit. The first advertising information output unit outputs first advertising information corresponding to user information on a company to the wireless terminal when the wireless terminal enters a site corresponding to the company. The second advertising information output unit outputs, to the wireless terminal, second advertising information corresponding to behavior of a user having the wireless terminal after the output of the first advertising information.
Claims17
An advertisement delivery apparatus comprising:
- a company information database configured to store therein user information on a company;
- an entry information acquiring unit configured to acquire entry information including information on a wireless terminal when the wireless terminal enters a site corresponding to the company;
- a user information extracting unit configured to extract, from the company information database, the user information on the company corresponding to an entry site of the wireless terminal based on the entry information;
- a first advertising information output unit configured to output first advertising information corresponding to the user information extracted by the user information extracting unit to the wireless terminal;
- and
- a second advertising information output unit configured to output, to the wireless terminal, second advertising information corresponding to behavior of a user having the wireless terminal after the output of the first advertising information.
An advertisement delivery method implemented by a computer, the advertisement delivery method comprising:
- acquiring entry information including information on a wireless terminal when the wireless terminal enters a site corresponding to a company;
- extracting, from a company information database that stores therein user information on a company, the user information on the company corresponding to an entry site of the wireless terminal based on the entry information;
- outputting first advertising information corresponding to the extracted user information to the wireless terminal;
- and
- outputting, to the wireless terminal, second advertising information corresponding to behavior of a user having the wireless terminal after the outputting of the first advertising information.
The advertisement delivery method according to claim further comprising:
- determining behavior of the user having the wireless terminal in the entry site after the output of the first advertising information, wherein
- the outputting the first advertising information includes outputting, to the wireless terminal, advertising information, as the second advertising information, corresponding to the behavior of the user having the determined wireless terminal at the determining.
A non-transitory computer readable storage medium containing program instructions for delivering adverting information, wherein execution of the program instructions by one or more processors of a computer system causes the one or more processors to perform:
- acquiring entry information including information on a wireless terminal when the wireless terminal enters a site corresponding to a company;
- extracting, from a company information database that stores therein user information on a company, the user information on the company corresponding to an entry site of the wireless terminal based on the entry information;
- outputting first advertising information corresponding to the extracted user information to the wireless terminal;
- and
- outputting, to the wireless terminal, second advertising information corresponding to behavior of a user having the wireless terminal after the outputting of the first advertising information.
Dependencies are inferred from the claim text.