US 2015/0088657 A1Published application

Advertisement delivery apparatus and advertisement delivery method

AssigneeYahoo Japan Corporation

InventorHiroshi OTA

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Abstract

An advertisement delivery apparatus according to an embodiment includes a first advertising information output unit and a second advertising information output unit. The first advertising information output unit outputs advertising information according to user information on a company corresponding to an entry site of a wireless terminal as first advertising information to the wireless terminal. The second advertising information output unit outputs advertising information according to a user having a wireless terminal when the wireless terminal accesses a server as second advertising information to the wireless terminal. One of the first and second advertising information output units outputting, to the wireless terminal to which the advertising information of the other advertising information output unit is output, advertising information related to the advertising information output from the other advertising information output unit.

Claims13

Dependent claims

An advertisement delivery apparatus comprising;

a company information database configured to store therein user information on a company;
an entry information acquiring unit configured to acquire entry information including information on a wireless terminal when the wireless terminal enters a site corresponding to the company;
an information extracting unit configured to extract, from the company information database, the user information on the company corresponding to an entry site of the wireless terminal based on the entry information;
a first advertising information output unit configured to output advertising information according to the user information extracted by the information extracting unit as first advertising information to the wireless terminal;
and
a second advertising information output unit configured to output advertising information according to a user having a wireless terminal when the wireless terminal accesses a server as second advertising information to the wireless terminal,
one of the first and second advertising information output units outputting, to the wireless terminal to which the advertising information of the other advertising information output unit is output, advertising information related to the advertising information output from the other advertising information output unit.

4 more elements

An advertisement delivery method implemented by a computer, the advertisement delivery method comprising:

(a) acquiring entry information including information on a wireless terminal when the wireless terminal enters a site corresponding to a company;
(b) extracting, from a company information database that stores therein user information on the company, the user information on the company corresponding to an entry site of the wireless terminal based on the entry information;
(c) outputting advertising information according to the user information extracted at the extracting as first advertising information to the wireless terminal;
and
(d) outputting advertising information according to a user having a wireless terminal when the wireless terminal accesses a server as second advertising information to the wireless terminal,
one of the (c) outputting and the (d) outputting includes outputting, to the wireless terminal to which advertising information of the other outputting is output, advertising information related to the advertising information output at the other outputting.

3 more elements

Dependencies are inferred from the claim text.