Access point broadcasting of advertisements
AssigneeQUALCOMM Incorporated
InventorDamanjit SINGH
Life of this patent
Estimating the term…
Abstract
Advertisements are presented to users of cell phones and other types of access terminals. For example, advertisements may be presented to a user when the user's access terminal is served by or camped on an access point such as a small cell. After obtaining an advertisement, an access point broadcasts a message that includes the advertisement. Advantageously, the advertisement may be broadcast via an HNB Name field defined in 3GPP. Consequently, upon receiving a broadcast including an HNB Name field, an access terminal will automatically display the advertisement included in the HNB Name field (e.g., instead of an HNB Name).
Claims38
An apparatus for communication, comprising:
- a processing system configured to identify, at an access point, an advertisement to be displayed by at least one access terminal associated with the access point;
- and
- a communication device configured to broadcast, from the access point, a message via an information block that is designated for carrying access point-specific information that is to be displayed, wherein the message comprises the advertisement.
A method of communication, comprising:
- identifying, at an access point, an advertisement to be displayed by at least one access terminal associated with the access point;
- and
- broadcasting, from the access point, a message via an information block that is designated for carrying access point-specific information that is to be displayed, wherein the message comprises the advertisement.
An apparatus for communication, comprising:
- means for identifying, at an access point, an advertisement to be displayed by at least one access terminal associated with the access point;
- and
- means for broadcasting, from the access point, a message via an information block that is designated for carrying access point-specific information that is to be displayed, wherein the message comprises the advertisement.
A computer-program product, comprising:
- computer-readable medium comprising code for causing a computer to:
- identify, at an access point, an advertisement to be displayed by at least one access terminal associated with the access point;
- and
- broadcast, from the access point, a message via an information block that is designated for carrying access point-specific information that is to be displayed, wherein the message comprises the advertisement.
An apparatus for communication, comprising:
- a processing system configured to identify an advertisement, and further configured to identify an access point that is to broadcast the advertisement;
- and
- a communication device configured to send a message to the access point, wherein the message includes the advertisement, and wherein the message indicates that the advertisement is to be broadcast via an information block that is designated for carrying access point-specific information that is to be displayed.
A method of communication, comprising:
- identifying an advertisement;
- identifying an access point that is to broadcast the advertisement;
- and
- sending a message to the access point, wherein the message includes the advertisement, and wherein the message indicates that the advertisement is to be broadcast via an information block that is designated for carrying access point-specific information that is to be displayed.
An apparatus for communication, comprising:
- means for identifying an advertisement;
- means for identifying an access point that is to broadcast the advertisement;
- and
- means for sending a message to the access point, wherein the message includes the advertisement, and wherein the message indicates that the advertisement is to be broadcast via an information block that is designated for carrying access point-specific information that is to be displayed.
A computer-program product, comprising:
- computer-readable medium comprising code for causing a computer to:
- identify an advertisement;
- identify an access point that is to broadcast the advertisement;
- and
- send a message to the access point, wherein the message includes the advertisement, and wherein the message indicates that the advertisement is to be broadcast via an information block that is designated for carrying access point-specific information that is to be displayed.
Dependencies are inferred from the claim text.