Marketing management system and method
AssigneeTwo West, Inc.
InventorsEthan J. Whitehill, Thomas P. Tholen, Mark A. Lopez, Angela M. Potts, Mohammad Omair Siddiqui
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Abstract
A demographic-based marketing system and related method of providing services, education, and tracking results for client business owners using a web-hosted remote server accessible by client computing devices. The system requests information from the clients and accesses multiple national databases to determine relevant customer demographic information which would direct the clients how to best advertise their products to increase local foot traffic to a physical retail location.
Claims1
A computer-implemented method of generating marketing strategies, the method comprising the steps:
- associating a dealer with a personal computing device, said personal computing device including a CPU, data storage, and connection to a computer network;
- registering said dealer with a marketing system, wherein said marketing system comprises a central server including a CPU, data storage containing a central database, and connection to said computer network;
- populating said central database with external third-party data including at least census data;
- identifying a geographical location associated with said dealer personal computing device;
- calculating geographical location coordinates of a marketing area based upon said geographical location associated with said dealer personal computing device;
- retrieving customer segment definitions from said database;
- filtering said customer segment definitions with demographic filters;
- calculating relative population concentration for each filtered customer segment and storing the results;
- sending said results from said central server to said dealer personal computing device;
- and
- generating suggested marketing suggestions based upon said results.
Dependencies are inferred from the claim text.