Systems and methods for facilitating location-relevant communication

A mobile device for tracking the location of a customer possessing the mobile device comprising:

• at least one processor;
• and
• at least one memory comprising computer program code, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus at least to:
• detect that a customer associated with the mobile device has entered a geofence associated with an establishment;
• provide for display of information associated with the establishment to the customer;
• and
• detect that the customer associated with the mobile device has entered a microfence associated with a location point of the establishment after the customer has entered the establishment.

A method for facilitating location-relevant communication between a mobile device of a customer and an establishment device comprising:

• detecting the presence of the customer within a microfence associated with a location point of the establishment;
• determining location information relevant to the location point;
• and
• providing for display of the location information to the customer.