Determining commercial intent
AssigneeGoogle Inc.
InventorsLaukik Vilas Chitnis, Yue Kwen Justin Yip
Life of this patent
Estimating the term…
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing content. A query is received that includes a plurality of terms or phrases. Entities associated with the plurality of terms or phrases are identified. For each identified entity, one or more collections of entities are determined. A determined collection of entities includes a respective identified entity as a member. A commercial intent of a user that submitted the query is determined, including evaluating the determined one or more collections of entities. Based on the determined commercial intent, a decision is made when to deliver additional content items along with search results that are responsive to the query.
Claims20
A computer-implemented method comprising:
- receiving a query including a plurality of terms or phrases;
- identifying entities associated with the plurality of terms or phrases;
- for each identified entity, determining one or more collections of entities wherein a determined collection of entities includes a respective identified entity as a member;
- determining a commercial intent of a user that submitted the query including evaluating the determined one or more collections of entities;
- and
- based on the determined commercial intent, deciding when to deliver additional content items along with search results that are responsive to the query.
A computer program product embodied in a non-transitive computer-readable medium including instructions, that when executed, cause one or more processors to:
- receive a query including a plurality of terms or phrases;
- identify entities associated with the plurality of terms or phrases;
- for each identified entity, determine one or more collections of entities wherein a determined collection of entities includes a respective identified entity as a member;
- determine a commercial intent of a user that submitted the query including evaluating the determined one or more collections of entities;
- and
- based on the determined commercial intent, decide when to deliver additional content items along with search results that are responsive to the query.
A system comprising:
- an annotator for annotating each of one or more received search queries with one or more entities;
- a commercial intent identifier for receiving annotation results and generating one or more scores for each entity that reflects a likelihood that a particular entity indicates a commercial intent for a user that submits the request;
- and
- a content item matcher for using the identified entity to serve content that is responsive to the received query.
Dependencies are inferred from the claim text.