Labeling apparatus including spring-loaded applicators

An apparatus for applying labels to containers, the apparatus comprising:

• a guidance mechanism configured to provide a path for receiving a plurality of labels having a back surface with a fluid activatable adhesive that is non-tacky until activated, the guidance mechanism including at least one rotatable transfer member having a plurality of pallets, each of the pallets having:
• a first applicator including a first roller mechanism and connected to the transfer member;
• a second applicator including a second roller mechanism and connected to the first applicator;
• and
• one or more tunable-complaint members connected to the first applicator, to the second applicator, and to the transfer member;
• multiple openings for communication of suction to enable at least one of the pallets to receive and releasably secure a front of the labels onto at least one pallet, and
• one or more rollers connected to each of the pallets by one or more by one or more tunable-complaint members;
• an adhesive activation station aligned with at least a portion of the guidance mechanism and configured to apply to the back surface of said labels a fluid to activate said adhesive along said back surface of said labels;
• and
• a label application station configured to apply said labels with said activated adhesive onto an exterior surface of a corresponding object located on a rotatable platform, wherein the label application station includes a servo motor configured to drive a linear speed and a rotational direction of the platform.