Generating an insight view while maintaining report context

A computer-implemented method comprising:

• displaying, by a computing device, a graphical user interface (GUI) comprising a report, wherein the report comprises a first graphical representation of each of one or more data elements;
• receiving, by the computing device, an input indicating a selection of a first data element included in the one or more data elements using an insight visualization tool;
• and
• responsive to receiving the input, displaying, by the computing device and as part of the GUI while maintaining display of the report, an insight view comprising respective graphical representations of each of a subset of the one or more data elements, the first data element included in the subset,
• wherein each of the respective graphical representations comprises one or more graphical regions that correspond to one or more sub-elements included in a data element represented by the respective graphical representation, and
• wherein the respective graphical representations of the insight view are displayed based at least in part on a display characteristic that defines the displaying of the report.