Visual Design Evaluation

An evaluation system for evaluating quality of a visual design of a user interface (UI), the evaluation system comprising:

• a processor;
• and
• a memory coupled to the processor, the memory comprising:
• a computation module to,
• receive, from at least one reviewer, a response to a plurality of questions associated with a plurality of dimensions, the plurality of dimensions being indicative of criteria for assessment of the visual design of the UI;
• and
• compute an aggregate visual design quality index (VDIA) score for the UI, wherein the VDIA score is computed based on the response received from the at least one reviewer, and a plurality of weighing factors corresponding to each of the plurality of dimensions;
• and
• an evaluation module to compare the VDIA score with a pre-determined benchmark visual design quality index (VDIB) score to evaluate the quality of the visual design of the UI.

A non-transitory computer-readable medium having embodied thereon a computer program for executing a method for evaluating quality of a visual design of a user interface (UI), the method comprising:

• receiving, from at least one reviewer, a response to a plurality of questions associated with a plurality of dimensions, the plurality of dimensions being indicative of criteria for assessment of the visual design of the UI;
• computing an aggregate visual design quality index (VDIA) score for the UI, wherein the VDIA score is computed based on the response received from the at least one reviewer, and a plurality of weighing factors corresponding to each of the plurality of dimensions;
• and
• comparing the VDIA score with a pre-determined benchmark visual design quality index (VDIB) score to evaluate the quality of the visual design of the UI.