Clickstream monitoring
AssigneeBeen, Inc.
InventorsDavid H Yoon, Sang Y Shin
Life of this patent
Estimating the term…
Abstract
A computer platform and network for sharing of clickstreams and demographic information of users browsing the Internet with content providers and advertisers. The technology further relates to a graphical user interface for representing clickstreams and selectively recorded URL's/URI's for individuals and groups of individuals in both linear and popular (most visited) views. The technology still further includes permitting an intentional delay in recording URL's/URI's via the graphical interface, with controls for the user to control or override the delay.
Claims9
A computing apparatus for managing a user's clickstreams, the apparatus comprising:
- an Internet connection;
- a computer-readable memory, encoded with instructions;
- a processor executing the instructions;
- wherein the instructions provide for:
- recording a user's clickstream, wherein the clickstream comprises two or more URL's from the user's Internet session;
- associating one or more pieces of user-specific information with each of the two or more URL's;
- and
- sharing the clickstream with one or more third parties.
A method for managing a user's clickstreams, the method comprising:
- recording a user's clickstream, wherein the clickstream comprises two or more URL's from the user's Internet session;
- associating one or more pieces of user-specific information with each of the two or more URL's;
- and
- sharing the clickstream with one or more third parties,
- wherein the method is performed on a computing apparatus.
A computing apparatus for displaying a user's clickstream, the apparatus comprising:
- an Internet connection;
- a computer-readable memory, encoded with instructions;
- a processor executing the instructions;
- wherein the instructions provide for:
- recording the clickstream of a user, wherein the clickstream comprises one or more URL's from the user's Internet session;
- storing the clickstream in a database;
- generating an icon for each of the one or more URL's based on the length of time spent by the user at the URL;
- and
- displaying, on a computer display, the icon for each of the one or more URL's.
A method for displaying a user's clickstream, the method comprising:
- recording the clickstream of a user, wherein the clickstream comprises one or more URL's from the user's Internet session;
- storing the clickstream in a database;
- generating an icon for each of the one or more URL's based on the length of time spent by the user at the URL;
- and
- displaying, on a computer display, the icon for each of the one or more URL's;
- wherein the method is performed on a computing apparatus.
Dependencies are inferred from the claim text.