# US 2015/0039433 A1 · Gift messaging based customer acquisition

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- Number: US 2015/0039433 A1
- Document ID: US20150039433A1
- Status: Published application
- Kind: A1
- Application number: 14/520,652
- Filed: 2014-10-22
- Published: 2015-02-05
- Earliest claimed: 2013-07-26
- Assignees: RNCommerce, Inc.
- Applicants: RNCommerce, Inc.
- Inventors: Neil Raina; Robert Keith Giglio; Anoop Gantayat
- Web page: https://patentgrep.com/patent/US20150039433A1

## CPC

- G06Q 30/0257: {User requested}
- G06Q 20/387: {Payment using discounts or coupons (relating to marketing G06Q30/02)}
- H04L 51/224: providing notification on incoming messages, e.g. pushed notifications of received messages
- H04L 51/52: for supporting social networking services
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M)

## Abstract

In accordance with some of the gift messaging based customer acquisition methods, apparatus, and computer-readable media that are described herein, a message for a gift recipient is determined in connection with a gift based on input from a first network node associated with a gift giver. A message notification that includes access information for accessing the gift message is generated. The access information is associated with the message. A request that includes the access information is received from a second network node associated with the gift recipient. Responsive to the request, the message is transmitted to the second network node based on the association between the access information and the message, and auxiliary customer acquisition information is transmitted to the second network node.

## Claims

### Claim 1

A method, comprising:
by at least one server network node:
during a purchase transaction between a server network node associated with a vendor and a client network node associated with a product purchaser and regarding a product designated as a gift for a gift recipient, presenting a deferrable option to specify a gift message for the gift recipient;
based on receipt of a request from the client network node in connection with the deferrable option to defer specification of a gift message for the gift recipient, obtaining an electronic messaging address from the client network node;
sending to the electronic messaging address an electronic reminder message comprising an invitation to specify a gift message in association with the product;
based on receipt of a response to the invitation, obtaining a gift message and contact information of the gift recipient;
based on the contact information of the gift recipient, transmitting to the gift recipient an electronic notification message comprising access information for accessing the gift message;
in response to receipt of a request from a requesting client network node comprising the access information, providing the gift message to the requesting client network node.

### Claim 2 (depends on 1)

The method of claim 1, further comprising, in response to receipt of the request from the client network node in connection with the deferrable option:
associating a universally unique identifier (UUID) with the purchase transaction;
including the UUID in the invitation to specify the gift message or incorporation in the response to the invitation;
extracting the UUID from the response to the invitation; and
based on the UUID extracted from the response the invitation, associating the gift message with the purchase transaction.

### Claim 3 (depends on 1)

The method of claim 1, wherein the obtaining of the gift message specification comprises supplying a network resource for specifying the gift message, and further comprising determining purchase transaction information based on the response to the invitation to specify the gift message, and customizing the network resource based on the purchase transaction information.

### Claim 4 (depends on 3)

The method of claim 3, wherein the customizing comprises incorporating into the network resource marketing communications selected based on the determined purchase transaction information.

### Claim 5 (depends on 1)

The method of claim 1, wherein the access information comprises a uniform resource identifier of a network resource affiliated with the vendor and a universally unique identifier of the gift message, and the providing of the gift message comprises retrieving the gift message based on the universally unique identifier and presenting the retrieved gift message to the requesting client network node in connection with the network resource.

### Claim 6 (depends on 5)

The method of claim 5, further comprising determining the purchase transaction information from the access information, and customizing the network resource based on the purchase transaction information

### Claim 7 (depends on 6)

The method of claim 6, wherein the customizing comprises incorporating into the network resource marketing communications selected based on the purchase transaction information.

### Claim 8 (depends on 1)

The method of claim 1, wherein the providing of the gift message comprises:
providing to the requesting client network node a network resource comprising a message delivery control to access the gift message and a marketing opt-in control to indicate a preference regarding receipt of direct marketing communications;
in connection with the message delivery control, presenting the gift message to the requesting client network node; and
in connection with the marketing opt-in control obtaining from the requesting client network node an indication of a preference regarding receipt of direct marketing communications.

### Claim 9 (depends on 1)

The method of claim 1, wherein the response to the invitation is received from a particular client network node, and the invitation comprises a link to open on the particular client network node an application affiliated with the vendor to connect the particular client network node to a network resource configured to receive the specification of the gift message and the contact information of the gift recipient through the application.

### Claim 10 (depends on 1)

The method of claim 1, wherein the access information comprises a link to open on the requesting client network node an application affiliated with the vendor to connect the requesting client network node to a network resource providing the gift message through the application.

### Claim 11 (depends on 1)

The method of claim 1, further comprising cancelling one of the obtaining and the transmitting in response to receipt of a cancellation message from the vendor.

### Claim 12

A method, comprising
by at least one server network node:
from a client network node, receiving a request to access a gift message associated with a gift purchased from a vendor by a product purchaser for a gift recipient in connection with a purchase transaction;
based on the request to access the gift message, providing the client network node a network resource comprising a message delivery control to access the gift message and a marketing opt-in control to indicate a preference regarding receipt of direct marketing communications;
in connection with the message delivery control, presenting the gift message to the client network node; and
in connection with the marketing opt-in control, obtaining from the client network node an indication of a preference regarding receipt of direct marketing communications.

### Claim 13 (depends on 12)

The method of claim 12, wherein the network resource comprises a gift message access web page comprising the message delivery control and the marketing opt-in control.

### Claim 14 (depends on 13)

The method of claim 13, further comprising, in response to input from the client network node in connection with the message delivery control, presenting the gift message to the client network node and generating a marketing preference record of the preference regarding receipt of direct marketing communications indicated by the marketing consent control.

### Claim 15 (depends on 13)

The method of claim 13, further comprising determining information about the purchase transaction from the request to access the gift message, and customizing the network resource based on the purchase transaction information.

### Claim 16 (depends on 15)

The method of claim 15, wherein the customizing comprises incorporating into the network resource marketing communications selected based on the purchase transaction information.

### Claim 17 (depends on 12)

The method of claim 12, further comprising:
in response to input from the client network node in connection with the message delivery control, presenting the gift message to the client network node; and
after presenting the gift message to the client network node, obtaining the preference regarding receipt of direct marketing communications indicated by the marketing consent control and generating a marketing preference record of the indicated preference.

### Claim 18 (depends on 12)

The method of claim 12, wherein the message delivery control and the marketing opt-in control are associated with an indication that the gift message is available without revealing contents of the gift message; and
further comprising, in response to input from the client network node selecting the message delivery control, triggering presentation of the gift message to the client network node and generation of a marketing preference record of the preference regarding receipt of direct marketing communications indicated by the marketing opt-in control.

### Claim 19 (depends on 18)

The method of claim 18, wherein the indication of the availability of the gift message comprises an image over which are superimposed the message delivery control and the marketing opt-in control.

### Claim 20 (depends on 19)

The method of claim 19, wherein the image depicts an envelope and the message delivery control is presented to metaphorically suggest that selection of the message delivery control opens the envelope to reveal the gift message.

### Claim 21 (depends on 19)

The method of claim 19, wherein the gift message is a video, and the image is a frame of the video.