Providing personalized advert and group purchasing to television viewers

A method of tracking real time interaction of a media consumer with at least one other media consumer, comprising:

• establishing a joint session with a plurality of media consumers using a plurality of interaction modules installed in a plurality of client terminals, wherein during said joint session said plurality of client terminals simultaneously presents a common media content and a graphical user interface for establishing a real time interaction on displays of said plurality of client terminals;
• monitoring a respective said real time interaction of a media consumer of said plurality of media consumers with at least one other media consumer of said plurality of media consumers;
• analyzing said real time interaction to identify social interests of said media consumer;
• creating personalized commercial content to meet said social interests;
• and
• presenting said personalized commercial content to said media consumer using a display of one of said plurality of client terminals.

A system of personalizing commercial content to be presented to at least one media consumer, comprising:

• a monitor component adapted to identify an interaction held between a plurality of media consumers who use a plurality of client terminals and simultaneously presented by said plurality of client terminals with media content received from a media provider, said interaction being held during a joint session simultaneously engaging said plurality of media consumers in at least one session activity, said monitor component is adapted to gather consumer data on at least one of said plurality of media consumers;
• a media control component adapted to compute a personalized commercial content for at least one product or service based on an analysis of said interaction and said consumer data;
• and
• a communication component adapted to distribute said personalized commercial content for presentation on at least one of said plurality of client terminals.

A computerized method of personalizing commercial content to be presented to at least one media consumer, comprising:

• identifying an interaction held between a plurality of media consumers who use a plurality of client terminals and simultaneously presented by said plurality of client terminals with media content received from a media provider, said interaction being held during a joint session simultaneously engaging said plurality of media consumers in at least one session activity;
• analyzing said interaction to identify social interests of a first media consumer of said plurality of media consumers;
• creating personalized commercial content to meet said social interests;
• and
• distributing said personalized commercial content for presentation on said client terminal of said first media consumer.

A computer program product for a computerized method of personalizing commercial content to be presented to at least one media consumer, comprising:

• a non transitory computer readable storage medium;
• first program instructions for identifying an interaction held between a plurality of media consumers who use a plurality of client terminals and simultaneously presented by said plurality of client terminals with media content received from a media provider, said interaction being held during a joint session simultaneously engaging said plurality of media consumers in at least one session activity;
• second program instructions for gathering consumer data on at least one of said plurality of media consumers;
• third program instructions for computing a personalized commercial content for at least one product or service based on an analysis of said interaction and said consumer data;
• and
• fourth program instructions for distributing said personalized commercial content for presentation on at least one of said plurality of client terminals;
• wherein said first, second, third, and fourth program instructions are stored on said computer readable storage medium.