Method for creating effective interactive advertising content
Assignee3M Innovative Properties Company
InventorsKANDYCE M. BOHANNON, GERALD L. KAREL
Life of this patent
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Abstract
A method for interacting with a viewer of a digital signage display providing advertising content. When a person is detected in view of the display, a user representation of the person, such as a silhouette or avatar, is generated and shown on the display. While the person remains in view of the display, the method shows a manipulation of the user representation such as a displayed alteration of it or the user representation interacting with or experiencing a displayed product. With use of the displayed user representation, the person effectively becomes part of the displayed advertisement while in view of the display.
Claims20
A method for interacting with a viewer of a display providing advertising content, comprising:
- displaying content on an electronic display;
- detecting a person in view of the display;
- generating a user representation of the person;
- and
- showing a manipulation of the user representation on the display,
- wherein the detecting, generating, and showing steps occur while the person is in view of the display.
A system for interacting with a viewer of a display providing advertising content, comprising:
- a sensor
- an electronic display;
- and
- a processor coupled to the sensor and the display, wherein the processor is configured to:
- display content on the display;
- detect a person in view of the display;
- generate a user representation of the person;
- and
- show a manipulation of the user representation on the display,
- wherein the detecting, generating, and showing occur while the person is in view of the display.
Dependencies are inferred from the claim text.