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US 2015/0033127 A1Published application
System and Method for Integrating Interactive Call-To-Action, Contextual Applications with Videos
Assignee2Cimple, Inc.
InventorsSyed Athar Abbas, Mubashir Ahmad, Muhammad Rais-ul-Rehman Ali, Ali Mohiuddin, Sridhar Sanapala, Farrukh Ismail, Usman Haroon, Atta Kirmani
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Abstract
A system and method of delivering an interactive video application includes identifying a hotspot in a portion of a video content. A hypercode object is overlaid on the hotspot at a spatial point. The hypercode object is displayed at a temporal point during playback of the video content. An interactive application is provided to a viewer of the video in response to activation of the hypercode object.
Claims17
A method comprising:
- identifying a hotspot in a portion of a video content;
- overlaying a hypercode object on the hotspot at a spatial point;
- causing the hypercode object to be displayed at a temporal point during playback of the video content;
- and
- providing an interactive application in response to activation of the hypercode object.
2 more elements
A system comprising:
- an interactive video player responsive to a video content request to provide a video content to a client device;
- a video context editor responsive to a request to track movement of an object in the video content automatically and thereby generate a hypercode object;
- an application integration engine responsive to a request to link an interactive application to the hypercode object based on the video content, the hypercode overlay incorporating the object motion data;
- and
- an analytics server responsive to receipt of user interaction data from the client device to store the user interaction data in a database.
2 more elements
A system comprising:
- a computer readable medium comprising a plurality or instruction stored therein, the plurality or instruction comprising:
- instructions for associating at least one interactive application with a scene in a video, the at least one interactive application being contextually relevant to the subject matter of the scene, wherein the instructions for associating at least one interactive application with the scene comprises at least one of the following:
- instructions for embedding the at least one interactive application on a video player skin that is proximate to the video during playback of the video;
- and
- instructions for embedding the at least one interactive application in one or more hotspots within the video;
- and
- instructions for activating the at least one interactive application in response to the one or more of the following:
- the passage of one or more time periods during playback of the video;
- and
- one or more interactions initiated by one or more viewers of the video during playback of the video;
- and
- wherein the at least one interactive application is sponsored by a sponsor and comprises one or more of the following:
- one or more messages from the sponsor, each of the one or more messages being relevant to the subject matter of the video;
- wherein the identity of the sponsor changes depending on the interactions initiated by one or more viewers of the video during playback of the video;
- wherein the interactive application changes depending on the interactions initiated by one or more viewers of the video during playback of the video;
- and
- one or more call-to-action applications, each of the one or more call-to action applications comprising a request that the one or more viewers of the video initiate at least one action that is relevant to the subject matter of the video.
14 more elements
Dependencies are inferred from the claim text.