System and method for pushing and distributing promotion content
AssigneeTencent Technology (Shenzhen) Company Limited
InventorPan YANG
Life of this patent
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Abstract
System, methods, and computer-readable medium allow pushing content items based on traffic features. A target text is obtained and analyzed lexically. Features, including traffic feature, are extracted from the target text. Based on a pre-trained hierarchical classification model considering traffic feature, the features extracted from the target text are classified hierarchically to obtain a hierarchical classification of the target text. Based on the hierarchical classification of the target text, one or more are selected among a plurality of content items. The selected content items are obtained and pushed to a terminal.
Claims20
A method for pushing content items, comprising:
- obtaining a target text and analyzing lexically the target text;
- extracting features, comprising traffic feature, from the target text;
- classifying hierarchically, the features extracted from the target text, based on a pre-trained hierarchical classification model considering traffic feature to obtain a hierarchical classification of the target text;
- selecting one or more among a plurality of content items based on the hierarchical classification of the target text;
- obtaining the selected content items;
- and
- pushing the obtained content items to a terminal.
A computer-based promotion content distribution system, comprising:
- a lexical analysis portion configured to obtain a target text and to analyze lexically the target text;
- a hierarchical classification portion configured to extract features, comprising traffic feature, from the target text and to classify hierarchically the features extracted from the target text based on a pre-trained hierarchical classification model considering traffic feature to obtain a hierarchical classification of the target text;
- a content promotion portion configured to select one or more among a plurality of content items based on the hierarchical classification of the target text, to obtain the selected content items and to push the obtained content items to a terminal.
A non-transitory computer-readable storage medium storing instructions thereon for execution by at least one processing circuit for pushing content items, the instructions comprising:
- obtaining a target text and analyzing lexically the target text;
- extracting features, comprising traffic feature, from the target text;
- classifying hierarchically, the features extracted from the target text, based on a pre-trained hierarchical classification model considering traffic feature to obtain a hierarchical classification of the target text;
- selecting one or more among a plurality of content items based on the hierarchical classification of the target text;
- obtaining the selected content items;
- and
- pushing the obtained content items to a terminal.
Dependencies are inferred from the claim text.