Systems and methods for recommending merchants

A computer-implemented method of recommending at least one merchant of a plurality of merchants to a candidate consumer using a merchant analytic (MA) computer system, wherein the MA computer system is in communication with a memory device, said method comprising:

• collecting transaction information for transactions between a plurality of payment cardholders and the plurality of merchants over a predetermined time period, the transaction information including a merchant identifier associated with each transaction;
• generating a list of cardholders based on the transaction information, the cardholder list including a residential zip code associated with each cardholder;
• determining a total number of transactions for each merchant identifier based, at least in part, on the transaction information;
• determining a number of local and unique cardholders associated with each merchant identifier based, at least in part, on the transaction information and the cardholder residential zip codes;
• and
• generating a list of merchants based on the total number of transactions and the number of local and unique cardholders.

One or more computer-readable storage media having computer-executable instructions embodied thereon for recommending at least one merchant of a plurality of merchants to a candidate consumer, wherein when executed by at least one processor, the computer-executable instructions cause the processor to:

• collect transaction information for transactions between a plurality of payment cardholders and a plurality of merchants over a predetermined time period, the transaction information including a merchant identifier associated with each transaction;
• generate a list of cardholders based on the transaction information, the cardholder list including a residential zip code associated with each cardholder;
• determine a total number of transactions for each merchant identifier based, at least in part, on the transaction information;
• determine a number of local and unique cardholders associated with each merchant identifier based, at least in part, on the transaction information and the cardholder residential zip codes;
• and
• generate a list of merchants based on the total number of transactions and the number of local and unique cardholders.