Use of sku level e-receipt data for future marketing

A computer program product for providing an offer to a customer, the computer program product comprising:

• a non-transitory computer readable storage medium having computer readable program code embodied therewith, the computer readable program code comprising:
• a computer readable program code configured to receive unstructured data from a customer account, wherein the unstructured data comprises product level data for a transaction;
• a computer readable program code configured to convert the unstructured data into structured data;
• a computer readable program code configured to determine a transaction at a financial institution corresponding to the structured data;
• a computer readable program code configured to determine an offer for a customer based on the product level data and the transaction;
• and
• a computer readable program code configured to provide the offer to the customer.

A method for providing an offer to a customer, the method comprising:

• receiving unstructured data from a customer account, wherein the unstructured data comprises product level data for a transaction;
• converting, via computing device processor, the unstructured data into structured data;
• determining, via a computing device processor, a transaction at a financial institution corresponding to the structured data;
• determining, via a computing device processor, an offer for a customer based on the product level data and the transaction;
• and
• providing the offer to the customer.