Method and system for advertising prediction, improvement and distribution

A non-transitory processor-readable medium storing code representing instructions to be executed by a processor, the code comprising code to cause the processor to:

• receive target demographic information and target environmental information for an advertisement campaign;
• receive current demographic information and current environmental information for each geographic location from a plurality of geographic locations;
• calculate, for each geographic location from the plurality of geographic locations, a relevance score based on (1) a measure of relationship between the current demographic information for that geographic location and the target demographic information and (2) a measure of relationship between the current environmental information for that geographic location and the target environmental information;
• select to display an advertisement from the advertisement campaign at a geographic location from the plurality of geographic locations based on the relevance score for the geographic location meeting a criterion;
• and
• send an instruction to display the advertisement from the advertisement campaign to a device at the geographic location.

An apparatus, comprising:

• a campaign module implemented in at least one of a memory or a processing device, the campaign module configured to receive target demographic information for an advertisement campaign;
• a historical information aggregation module configured to receive and aggregate historical demographic information associated with a geographic location and a recurring time period;
• a current information module configured to receive, based on demographic information associated with a set of mobile compute devices within a predefined range of the geographic location during a current time period associated with the recurring time period, current demographic information associated with the geographic location and the current time period;
• a relevance calculation module operatively coupled to the campaign module, the historical information aggregation module, and the current information module, the relevance calculation module configured to calculate a relevance score based on a measure of relationship between (1) the current demographic information and the historical demographic information for the geographic location and the recurring time period, and (2) the target demographic information;
• and
• an advertisement selection module operatively coupled to the relevance calculation module, the advertisement selection module configured to send, based on the relevance score, an instruction to display an advertisement from the advertisement campaign to a device at the geographic location.