Influence scores for social media profiles
OwnerAnbazhagan Elango, Mondal Arindam +2inventors
InventorsAnbazhagan Elango, Mondal Arindam, Chakrabarty Bibhash, Daniel Silvia
Life of this patent
Estimating the term…
Abstract
An influence score can be determined for each of multiple social media profiles. Values can be extracted from the social media profiles and/or data associated with the social media profiles. The values can relate to various metrics, such as messages associated with the social media profiles, attributes of the social media profiles, and network relationships between the social media profiles. An influence score for each social media profile can be determined based on a weighted average of the values.
Claims15
A method, comprising:
- receiving data regarding a plurality of social media profiles based on relevancy to a keyword;
- extracting, using a processor, values from the data for a first, second, and third category of metrics for each social media profile, the first category of metrics relating to messages associated with each social media profile, the second category of metrics relating to attributes of each social media profile, and the third category of metrics relating to network relationships between each social media profile;
- assigning a weight to each metric;
- and
- determining, using a processor, an influence score for each social media profile based on calculating a weighted average of the extracted values for each social media profile.
A system, comprising:
- an interface to initiate a search of twitter profiles based on a keyword and a time period;
- a communication interface to receive a list of twitter profiles and associated data relevant to the keyword and the time period;
- a metric extractor to identify values of content metrics, profile metrics, and network metrics for each twitter profile in the list of twitter profiles;
- a normalizer to normalize the values of the content metrics, profile metrics, and network metrics;
- and
- a score determiner to determine an influence score for each twitter profile based on calculating a weighted average of the normalized values associated with each twitter profile.
A non-transitory machine-readable storage medium encoded with instructions executable by a processor, the machine-readable medium comprising:
- instructions to receive data regarding multiple social media profiles based on relevancy to a topic;
- instructions to extract values from the data for a first, second, and third category of metrics for each social media profile, the first category of metrics relating to messages associated with each social media profile, the second category of metrics relating to attributes of each social media profile, and the third category of metrics relating to network relationships between each social media profile;
- instructions to apply a weight to each metric based on a categorical weight associated with each category of metrics and an individual weight associated with each metric within each category;
- and
- instructions to determine an influence score for each social media profile based on calculating a weighted average of the values for each social media profile.
Dependencies are inferred from the claim text.