Computer-Based Method and System for Targeted Recruiting of Healthcare Professionals

A computer-based method for recruiting a healthcare professional who uses an internet-enabled device to communicate with a recruitment computer server system via a telecommunications network, said recruitment computer server coupled to a recruitment database, and an ad network deployed over the telecommunications network and coupled to said recruitment computer server, the method comprising:

• initially uploading a cookie onto the healthcare professional's interne-enabled device when the internet-enabled device engages in a telecommunications event with the recruitment computer server system, said cookie upload delivered by said recruitment computer server;
• said recruitment computer server gathering a browser history from said professional's internet-enabled device either directly or through said ad network whenever the interne-enabled device engages in a telecommunications event with either the recruitment computer server system or said ad network;
• logging said browser history unique to said healthcare professional into said recruitment database, said browser history associated with either a unique healthcare professional identifier or an internet-enabled device identifier in said recruitment database;
• creating a custom internet ad unique to either said healthcare professional or unique to a professional field for said healthcare professional or unique to a geographic location for said healthcare professional;
• creating a healthcare professional webpage, unique to either said healthcare professional or unique to a professional field for said healthcare professional or a geographic location unique to said healthcare professional;
• inserting a hyperlink into said custom internet ad, said hyperlink pointing to said healthcare professional webpage;
• delivering and effecting the display of said custom internet ad to said internet-enabled device based upon detection of said cookie when said internet-enabled device engages in a telecommunications event with said ad network;
• and
• delivering and effecting the display of said healthcare professional webpage due to an activation of said hyperlink;
• accepting further healthcare professional data from said healthcare professional via the healthcare professional webpage on said recruitment computer server and associating the earlier logged data with said further healthcare professional data.

A computer system for recruiting a healthcare professional who uses an internet-enabled device to communicate with a recruitment computer server system via a telecommunications network, said recruitment computer server coupled to a recruitment database, and an ad network deployed over the telecommunications network and coupled to said recruitment computer server, the healthcare professional's internet-enabled device adapted to communicate over said telecommunications network to one or the other of said recruitment computer server or said ad network, the system comprising:

• a computer having a processor and a memory which supports the operation of said recruitment computer server, said computer having a data portal and a web server portal communicatively coupled to said telecommunications network, said memory containing said recruitment database;
• as part of said computer, processor and memory, means for uploading a cookie onto the healthcare professional's internet-enabled device when the interne-enabled device engages in a telecommunications event with the computer via the web server portal;
• means for accepting, as part of said computer via said data portal, a browser history from said professional's internet-enabled device either directly or through said ad network whenever the internet-enabled device engages in a telecommunications event with either the recruitment computer server system or said ad network;
• means for storing said browser history unique to said interne-enabled device for the healthcare professional into said recruitment database, said browser history associated with either a unique healthcare professional identifier or an internet-enabled device identifier in said recruitment database;
• an ad generator, operative with said processor, said memory and said database, for creating a custom internet ad unique to either said healthcare professional or unique to a professional field for said healthcare professional or unique to a geographic for said healthcare professional;
• a webpage publisher, operative with said processor, said memory and said database, for creating a healthcare professional webpage, unique to either said healthcare professional or unique to a professional field for said healthcare professional or a geographic location unique to said healthcare professional, said recruitment computer server causing said webpage publisher to effect the display of said healthcare professional webpage upon activation of an associated hyperlink;
• means for inserting said associated hyperlink into said custom internet ad, said hyperlink pointing to said healthcare professional webpage;
• at said web server portal, means for accepting further healthcare professional data from said healthcare professional via the healthcare professional webpage on said recruitment computer server;
• said means for storing further storing said further healthcare professional data in said recruitment database;
• and
• means for associating said browser history and at least one of said unique healthcare professional identifier or said internet-enabled device identifier with said further healthcare professional data in said recruitment database.