Method and Apparatus for Using Viewership Activity Data to Customize a User Interface
AssigneeConcurrent Computer Corporation
InventorsAaron Feig, Robert E. Chism
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Abstract
A method (300) and system (100,200) for customizing a user interface (122) on a display or consumption device (121) is provided. In one embodiment, the method includes delivering, with a control circuit (210), an advertisement (114) to a plurality of client devices (106,107,108). A channel collector device 113 can then capture viewership activity data (116,117,118) occurring during playout of the advertisement. The method then modifies a presentation characteristic of the user interface by presenting a playback (501) comprising both the advertisement and at least some of the viewership activity data in synchrony.
Claims20
A method for customizing a user interface on a display device, the method comprising:
- delivering, with a control circuit, an advertisement to a plurality of client devices;
- capturing, with a channel collector operable with the control circuit, viewership activity data occurring during playout of the advertisement;
- storing the viewership activity data and the advertisement in a memory operable with the control circuit;
- and
- modifying, with the control circuit, a presentation characteristic of the user interface by presenting a playback comprising both the advertisement and at least some of the viewership activity data in synchrony.
A method for presenting data on a display, comprising:
- retrieving an advertisement from a memory device;
- delivering the advertisement from a delivery device to a plurality of client devices;
- capturing viewer behavior data with a data capture device;
- synchronizing the advertisement and the viewer behavior data in the memory device;
- and
- delivering a user interface to a consumption device, the user interface to playback the advertisement and at least some of the viewer behavior data in synchrony.
An apparatus for customizing a user interface on a display device, comprising:
- a server complex in communication with one or more client devices, one or the server complex to:
- cause a channel collector device to capture viewership activity data from the one or more client devices occurring during playout of an advertisement;
- and
- deliver the user interface to a consumption device, the user interface comprising both the advertisement and at least some of the viewership activity data presented in synchrony.
Dependencies are inferred from the claim text.