US 2014/0373174 A1Published application

Instant personalization security

AssigneeFacebook, Inc.

InventorsLing Bao, Andrew Chi-An Yang, Pratap Prabhu, Alex Rice, Joey Tyson, Naitik Shah

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Abstract

Some embodiments involve methods and systems for instant personalization security. For example, a social networking system can provide a platform for a user to open applications and/or access external websites. In some cases, an application does not have access to the user's fully identifying profile (e.g., UID or other public information). Instead, the application has access to a pseudonymous profile corresponding to a hashed ID that is generated by the platform and provided to the application. Access to the pseudonymous profile enables the application or an external website to personalize its environment without breaching the security of the platform.

Claims20

Dependent claims

A computer-implemented method comprising:

providing a social networking interface of a social networking system for a user account via a user device to access a third-party application or an external website to the social networking system, wherein the user device is logged into the social networking system as the user account;
generating a hashed identifier (hashed ID) according to a hash function based on at least an identifier of the user account (UID), the UID associated with a fully identifying profile of the user account in the social networking system, wherein the hashed ID is different from the UID and is unique to the user account;
associating the hashed ID with a pseudonymous profile of the user account, wherein the pseudonymous profile includes a subset of information in the fully identifying profile;
and
providing, to the third-party application or the external website, the hashed ID to identify profile information in the pseudonymous profile for instant personalization targeting the user account.

2 more elements

A computer readable memory storing instructions, comprising:

instructions for providing, by a social networking system, a social networking interface for a user account via a user device to access a third-party application or an external website to the social networking system, wherein the user device is logged into the social networking system as the user account;
instructions for generating, by the social networking system, a hashed identifier (hashed ID) according to a hash function based on at least an identifier of the user account (UID) and an attribute of the third-party application or the external website, the UID associated with a fully identifying profile of the user account in the social networking system, wherein the hashed ID is different from the UID and is unique to the user account;
instructions for associating, by the social networking system, the hashed ID with a pseudonymous profile of the user account, wherein the pseudonymous profile includes a subset of information in the fully identifying profile;
and
instructions for providing, from the social networking system to the third-party application or the external website, the hashed ID to identify profile information in the pseudonymous profile for instant personalization targeting the user account.

2 more elements

Dependencies are inferred from the claim text.

Facts

Application: 14/475,324Filed 2 Sep 2014
Priority: 14 Mar 2013
Published: 18 Dec 2014
Term ends: Not estimatedThe source records don’t support an estimate.

Classification7 codes

G06F 21/6245
To a system of files or objects, e.g. local or distributed file system or database: protecting personal data, e.g. for financial or medical purposes
G06F 21/31
Authentication, i.e. establishing the identity or authorisation of security principals: user authentication
G06F 21/316
User authentication: by observing the pattern of computer usage, e.g. typical user behaviour
G06F 21/6263
Protecting personal data, e.g. for financial or medical purposes: during internet communication, e.g. revealing personal data from cookies

Family

Application13/804,924Continuation · filed 14 Mar 2013
Application14/475,324Continuation
US 2014/0282884 A1Published application
US 8,875,247 B2Related patent
US 9,483,659 B2Related patent
US 2014/0373174 A1This patent

From the US filing history. Foreign family members aren’t listed.