Touch target optimization system
AssigneeAmazon Technologies, Inc.
InventorPeter Frank Hill
Life of this patent
Estimating the term…
Abstract
A system is disclosed that improves the ability for users to select links and/or other display elements via a touch screen, such as the touch screen of a smartphone, tablet, or other mobile device. The system achieves this effect by adjusting the sizes and/or shapes of the touch targets associated with particular display elements. For example, if a particular link on a web page is determined to be difficult to select via a touch screen (based on monitored user behaviors and/or based on an automated analysis of page content), the touch target associated with the link may be increased in size.
Claims21
A computer-implemented method, comprising:
- receiving and storing user interaction data reported by each of a plurality of user devices having touch screens, the user interaction data specifying user interactions with a network-accessible page on the user devices, the network-accessible page including a user-selectable display element;
- detecting, based on a programmatic analysis of the user interaction data, a recurring pattern reflecting a difficulty experienced by users in selecting the user-selectable display element on the touch screens;
- and
- selecting, based on the detected recurring pattern, an adjustment to be made to a touch target associated with the user-selectable display element to facilitate selection of the user-selectable display element, the adjustment including a modification to a size of the touch target;
- the method performed programmatically by a touch target optimization system that comprises one or more computing devices.
A system, comprising:
- a touch target optimization system comprising one or more computing devices;
- and
- a browser component configured to run on user devices that include touch screens and to report, to the touch target optimization system, user interaction data reflective of user interactions with network-accessible pages;
- wherein the touch target optimization system is configured to analyze the reported user interaction data to identify recurring patterns reflective of problems encountered by users in selecting display elements of the network-accessible pages, and to use the detected patterns to select touch target adjustments to be made to reduce the display element selection problems.
Non-transitory computer storage having stored thereon executable program instructions that direct a computing system to implement a process comprising:
- monitoring and recording actions performed by a user on a touch screen of a user device during browsing of network-accessible pages;
- detecting, based on an analysis of the recorded actions of the user, a recurring pattern reflective of a problem experienced by the user in selecting at least one user-selectable display element of at least one of the the network-accessible pages;
- and
- based on the detected recurring pattern, selecting a touch target adjustment to be made for the user to reduce the problem.
Dependencies are inferred from the claim text.