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AssigneeMicrosoft Corporation
InventorsRichard Zaragoza, Colleen Griffiths Estrada, Jennifer Lauren Rodenhouse, James Lewallen, Todd D. Newman, Craig A. Jensen, William L. Portnoy
Estimating the term…
Aspects of the subject disclosure are directed towards opportunity cards that provide a user with straightforward access to other content of a website that may be interesting to a user, as well as other information and recommendations. Opportunity cards are generated for a user based upon user profile data, and may recommend and provide links to other website content that the user is likely to be interested in and/or has likely not already seen. The opportunity cards may be presented in conjunction with the content, such as inline, interspersed among a stream of posts of content.
A machine-implemented method comprising, generating opportunity cards for a user, including searching for content or information, or both, related to a website, filtering the opportunity cards into a subset of opportunity cards that the user is likely to be interested in, and outputting one or more of the opportunity cards from the subset for viewing by the user.
A system comprising, a website including a plurality of web servers coupled to a data store that includes content and user profile data, the website including an opportunity card generation and selection mechanism configured to request a search of the content based upon the user profile data for a user and generate opportunity cards for the user based upon results of the search, and select opportunity cards to present to the user in conjunction with other rendered content.
One or more computer-readable storage media or logic having computer-executable instructions, which when executed perform steps, comprising, generating opportunity cards to present to a user interacting with a website, in which the opportunity cards relate to other content in the website, and in which at least some of the opportunity cards provide links to the other content, presenting one or more of the opportunity cards inline with a stream of content presented to the user, and taking an action based upon user interaction with an opportunity card.
Dependencies are inferred from the claim text.