System, Methods, and Computer-Readable Media for Determining an Entity Score Based on User Behaviors Associated with an Entity
AssigneeGoogle Inc.
InventorsZoltan Stekkelpak, Gyula Simonyi
Life of this patent
Estimating the term…
Abstract
Provided are systems, methods, and computer-readable media for determining an entity score based on user behaviors associated with an entity. Various user behaviors are obtained from payment services, location services and other services. The user behaviors are based on payment transactions with an entity, user presences at an entity, and user selections of entity relative to alternative entities. Based on the user behaviors, positive or negative coring signals are determined and used to modify an entity score associated with the entity.
Claims23
A computer-implemented method for determining an entity score based on user behaviors associated with an entity, the method comprising:
- identifying, one or more processors, a plurality of user payment transactions with the entity;
- comparing an average tip amount determined from the plurality of user payment transactions with a baseline tip amount determined from historical user payment transactions to determine a scoring signal;
- modifying, by one or more processors, a score associated with the entity based on the scoring signal;
- and
- storing, by one or more processors, the score and an entity identifier associated with the entity.
The method of clam 1, wherein modifying, by one or more processors, a score associated with the entity based on the scoring signal comprises increasing the score associated with the entity if the average tip amount is above the baseline tip amount and decreasing the score associated with the entity if the average tip amount is below the baseline tip amount.
The method of clam 3, wherein modifying, by one or more processors, a score associated with the entity based on the scoring signal comprises increasing the score associated with the entity if the tip frequency is above the baseline tip frequency and decreasing the score associated with the entity if the tip frequency is below the baseline tip frequency.
A non-transitory tangible computer-readable storage medium having executable computer code stored thereon for determining a score associated with an entity based on user behaviors, the code comprising a set of instructions that causes one or more processors to perform the following:
- identifying, one or more processors, a plurality of user payment transactions with the entity;
- comparing an average tip amount determined from the plurality of user payment transactions with a baseline tip amount determined from historical user payment transactions to determine a scoring signal;
- modifying, by one or more processors, a score associated with the entity based on the scoring signal;
- and
- storing, by one or more processors, the score and an entity identifier associated with the entity.
A system for determining a score associated with an entity based on user behaviors, the system comprising
- one or more processors;
- and
- non-transitory memory accessible by the one or more processors, the memory having computer code stored thereon, the code comprising a set of instructions that causes one or more processors to perform the following:
- identifying, one or more processors, a plurality of user payment transactions with the entity;
- comparing an average tip amount determined from the plurality of user payment transactions with a baseline tip amount determined from historical user payment transactions to determine a scoring signal;
- modifying, by one or more processors, a score associated with the entity based on the scoring signal;
- and
- storing, by one or more processors, the score and an entity identifier associated with the entity.
Dependencies are inferred from the claim text.