Method and system for automatically pausing advertisements based on user attention

A computer program product stored on a non-transitory computer-readable medium that when executed by a processor, performs a method for automatically pausing advertisements based on user attention, comprising:

• rendering a digital video to a user, in response to the user initiating the digital video through a web multimedia player;
• streaming an advertisement to the user once the user begins to watch the digital video;
• monitoring the user attention as the user watches the advertisement, wherein the user attention is monitored based on keystrokes and mouse movements;
• detecting one or more changes in the user attention;
• pausing the advertisement automatically at instance of detecting the one or more changes;
• detecting the one or more changes that directs the user attention to the paused advertisement;
• and
• resuming streaming of the advertisement.

A system for automatically pausing advertisements based on user attention, the system comprising:

• a computing system;
• a web interface that plays the digital video to the user;
• a web browser loads a plurality of web pages to the user;
• a web multimedia player that renders a digital video to the user;
• an advertisement server, communicatively coupled to the web interface, the advertisement server streams advertisements on the web pages;
• and
• a detecting module to detect one or more changes in the user attention.